PURPOSE, COMMUNITY, AND HOW WE CURATE THE BEST IN CLEAN BEAUTY + WELLNESS
If you’ve been to Vibrant Market, you know how much we love to explain exactly what a serum or supplement will do, how it works, and why you may want to incorporate it into your routine. Products and practices mean nothing without intention, and intention is rooted in knowledge and understanding.
Yes, we’re passionate about living our own best non-toxic lives, however Vibrant Market exists because of our founder Lauren’s drive to bring her wealth of knowledge to others, and to continue learning herself. We’re not just a store; we’re a resource. And while we love interacting with customers IRL and sharing on Instagram, we wanted to expand our platform even further.
Introducing the Vibrant Market blog! We’re beyond excited to have a new medium to bring our knowledge to our community as well as to learn, explore, and grow alongside you. We’re here to help our customers be the most vibrant version of themselves, inside and out, mind and body, and to empower people to take back control of their health and lives. We thought there was no better way to kick this thing off than with a post about what Vibrant is all about. We also want to answer two of our most frequently asked questions: how do we select the products on our shelves and why are they so special anyway?
We’re here to help our customers be the most vibrant version of themselves, inside and out, mind and body, and to empower people to take back control of their health and lives.
Vibrant Market is a clean beauty + wellness + lifestyle one stop shop. We’re here to help our customers be the most vibrant versions of themselves on the inside and out, mind and body.
In the past few years, the wellness and clean beauty industries have exploded. There are a lot of great brands, from bigger companies to start-ups to family-owned operations, that are doing and making incredible things.
Because there’s so much out there in the space, we need to put a heavy emphasis on curating our inventory. We want to avoid redundancy while maintaining the highest of standards, staying on-brand, and making sure there’s something for everybody. Everything we carry is chosen to elevate, heal, and delight.
Results, purity, user experience, ingredient sourcing, branding, and founder stories are all important to us when sourcing goods. We’re also deeply concerned with sustainability and ethics, both of which tend to be integral by nature to the brands in the industry that meet our standards. We realize there is a lot of work to be done all around, and we're here to keep working. Everything is hand-selected and tested by Lauren and the staff and we take special care to listen to our customers; if they have a need that nothing on our shelves seems to be able to meet, we’ll source something amazing to fill that gap.
Our banned ingredients list is comprehensive and EXTREMELY strict; we won’t sell anyone something we wouldn’t use ourselves. According to research done by the Environmental Worker’s Group, the average woman uses at least nine personal care products a day, each containing about 126 unique ingredients. When we surveyed our customers we found that they use upwards of 20 products a day on average. That’s a lot of ingredients, and when you don’t know what any of the words on the label even mean, that’s pretty scary.
We aim to bring safe, unique products to our community that are as potent and effective as mainstream brands without sacrificing luxury and style.
Our skin is our largest organ and we absorb about 20% of what we apply topically through our skin and into our bloodstream. The harmful chemicals in conventional products can lead to a range of health concerns, hormonal imbalance especially. Our livers, the body’s detox workhorse, do what they can, but they weren’t built to fight the extreme amount of toxicity that we ingest in the modern world. We aim to bring safe, unique products to our community that are as potent and effective as mainstream brands without sacrificing luxury and style.
But non-toxic living is more than just skincare and beauty. It’s a matter of our health and well-being, therefore it’s inherently holistic. Toxins are everywhere in our environment and we ingest them in a number of ways- through our skin, breathing, and eating- hence why our product categories range from supplements to pantry items, makeup, bath and body, luxury scents, lifestyle, home, and (stay tuned!) more coming soon. Our well-being is not just our physical body; it’s our mind and spirit as well. What people, content, and environment we surround ourselves with matters. Everything is connected.
The cleaner we live, the cleaner we make the world for the people around us. In leading by example, we’re not only helping ourselves live vibrantly, but are hopefully inspiring those in our community and beyond to take a hard look at their own routines, consumption, and environment in turn.
This is the power of community, which is why we also love hosting events centered around group healings, informative talks, and community building so we can discover and experience together all that the world of holistic wellness has to offer. It’s important to us, too, that we work to make people aware of resources like books, documentaries, podcasts, doctors, practices, and organizations that can help them in their healing journey.
We are incredibly grateful for the community we’ve cultivated and have a lot of exciting things in the works that we are so looking forward to sharing it with all of you! In the meantime, keep up with us on our newsletter, social media, website, and hang out offline with us in the shop. Stay Vibrant!